Mobile ad network InMobi has launched a native ads platform which allows app developers and mobile publishers to create and and serve native ads to their users. Built on top of its ad network, InMobi says the platform will offer in-context mobile ad units like in-stream ads, icons and news feeds to publishers. They will also have access to global campaigns from app developers, brand marketers and and commerce advertisers on the InMobi ad network. It claims to currently have over 700 million monthly active users on its network. InMobi says that the platform auto-stitches the ads on the fly using the creative assets like logo, tagline, call-to-action & others provided by the advertisers and allow them customize minute details in these ad units, so that it matches the app's look and feel. This includes visual representation, interaction elements (like swipe or flip) and social sharing options. As a sidenote, InMobi also mentions that mobile messaging and video calling app developer Tango has been using this platform as an early adopter for quite some time now. Other InMobi Initiatives In October 2013, InMobi had released a new version of AppGalleries after it had acquired MMTG Labs in July 2012. The company had mentioned that it is in advanced testing with one of the “top three” social networks to roll out AppGalleries on their own platform. It had also introduced a new ad format called InMobi SmartAds, which enables advertisers to deliver highly personalized rich media ads to their users. In March 2013, InMobi had launched an Android app store distribution platform App Publish, which lets Android developers…
- After CIC’s Decision, NIXI Resumes Publishing Dispute Resolution Decisions December 1, 2022
- The Delhi High Court ordered a sexually-explicit video to be taken off the internet December 1, 2022
- What India’s IT Minister has to say about the concerns around the new data protection bill December 1, 2022
- Tamil Nadu pushes for Aadhaar-EB card linking despite data risks December 1, 2022
- Info on Online Gambling Law’s Report & Consultation Can’t Be Provided: Tamil Nadu Govt December 1, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...