Four startups - Boutline, Imly, Drawtyme and Routo has received Rs 10 lakh investment each in a recently concluded on-the-spot funding event in Mumbai, conducted by NASSCOM (National Association of Software & Services Companies) and Microsoft Ventures, as part of its 10,000 Startups program. NASSCOM mentions that eight pre-revenue companies - Boutline, Imly, Drawtyme, Routo, Jojobu, Parkwalla, Qpeka and Kooki were shortlisted from the applications received for the 10,000 Startups program and given an opportunity to pitch their business ideas to a panel of 10 investors, from which the above mentioned four startups were selected for investment. Boutline & Imly have also been inducted to Microsoft Ventures accelerator’s fourth batch, starting later this month. We are awaiting a response from NASSCOM for more information on the investors who provided this investment, although a tweet from 10,000 Startups suggests that the investment was provided in return for 8% stake. Imly: Mumbai-based Imly offers an online marketplace for homemade food. It allows home chefs to setup an online shop to start selling home made dishes and allows users to browse and purchase dishes across various cuisines (Bengali, Continental, Goan, Maharashtrian, South Indian and others), desserts (brownies, cakes, cookies, pudding and Indian sweets among others), dips & sauces, salads and others. It also allows users to filter dishes by taste (gluten-free, sugar-free, vegetarian, eggless and others). All orders are through cash on delivery. The service is currently present in nine Indian cities including Mumbai, Bangalore, Pune, Delhi and others. Founded by Abhishek Singh. Boutline: Bangalore-based Boutline is an event audience engagement platform, which allows event organizers…
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