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Facebook Buys Bangalore Based App Monitoring Co Little Eye Labs

fb-likes-lelBangalore based mobile app performance monitoring company Little Eye Labs has become Facebook’s first acquisition in India, the company has announcedThe entire Little Eye Labs team will move to Facebook’s headquarters in Menlo Park, California. Techcrunch has put the acquisition amount at between $10-15 million. Business Standard has first reported this deal last month.

Little Eye Labs was founded last year by five former IBM employees, backed by Rajesh Sawhney’s GSF and VenturEast Tenet Fund, and released its first official version in early April last year. It was a part of GSF’s first batch of 15 startups.

The company has developed a tool that measures the amount of resources an app consumes on smartphones, allowing you to measure the performance of the phones processor, battery usage and bandwidth consumption, as well as correlate performance with a simultaneous play of the video of the apps usage. According to WSJ, the company would charge $50 per month or $500 per year from customers.

Following the acquisition by Facebook, current customers of Little Eye labs will be offered a free version of Little Eye Labs till June 30th 2014. It’s likely that the will then work on building Facebook’s mobile analytics: “From there, we’ll be able to leverage Facebook’s world-class infrastructure and help improve performance of their already awesome apps. For us, this is an opportunity to make an impact on the more than 1 billion people who use Facebook,” the company has said.

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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