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Facebook has reported 368 million monthly active users (MAUs) in Asia for the quarter ended December 31, 2013 (Q4 2013), registering a modest growth from 351 million MAUs sequentially and 298 million MAUs in the same quarter last year.

The average Daily Active Users (DAUs) in Asia has touched the 200 million mark during the quarter, up from 189 million DAUs sequentially and 153 million DAUs in the same quarter last year.

Overall, Facebook has 1.23 billion MAUs for the quarter, up from 1.19 billion MAUs in the previous quarter and 1.06 billion MAUs in the same quarter last year. The average DAUs was at 757 million for the quarter, up from 728 million DAUs in the previous quarter and 618 million DAUs in the same quarter last year.

Mobile MAUs: Mobile MAUs were at 945 million for the quarter, up significantly from 874 million in the previous quarter and 680 million in the same quarter last year. Mobile DAUs also saw a significant growth to 556 million, up from 507 million in the previous quarter and 374 million in the same quarter last year.

Around 296 million of these MAUs were mobile-only i.e. they accessed Facebook only through mobile apps or their mobile website, up from 254 million in the previous quarter while the remaining 649 million MAUs accessed Facebook from both personal computers and mobile devices during the quarter, up from 620 million in the previous quarter. As always, Facebook has not provided any region-wise breakdown for its mobile or mobile-only MAUs and DAUs.

ARPU: Facebook’s Average Revenue Per User (ARPU) for Asia improved to $0.95 for the quarter, up from $0.69 in Q4 2012 and $0.81 in the previous quarter. This is however still miles away from US & Canada where Facebook reported an ARPU of $6.03 for the quarter.

Overall, the ARPU increased to $2.14 for the quarter, up from $1.54 in the same quarter last year and $1.72 in the previous quarter.

Facebook Q4 2013 ARPU

Financials

Facebook has reported Asia revenues of $341 million for the quarter, a growth from $198 million revenues in the same quarter last year. The region now represents around 13.2% of Facebook’s total revenues for the quarter.

Overall, the company has reported revenues of $2.59 billion for the quarter, up 63% from $1.59 billion in Q4 2012. The net profit has increased significantly year-on-year (YoY) to $523 million for the quarter, up from $64 million in the same quarter last year.

For the full year 2013, total revenues increased by 55% YoY to $7.87 billion, up from $5.09 billion in 2012. The net profit also saw a significant growth to $1.5 billion for the year, up from $53 million profit in 2012.

Facebook Q4 2013 Revenue

Advertising: Advertising revenues were at $2.3 billion for the quarter, up 72.9% from $1.33 billion revenues in Q4 2012. Advertising revenues continues to make up for a majority of Facebook’s revenues, accounting for 89% of the company’s revenues during the quarter.

What’s more interesting here is mobile advertising now contributes for a majority of Facebook’s advertising revenues, accounting for 53% of the company’s ad revenues. This is a significant improvement from 23% in the same quarter last year.

Asia represented for $318 million advertising revenue for the quarter while US & Canada is still the highest advertising revenue maker for Facebook, registering $1.07 billion revenues for the quarter.

Payment Revenues: Facebook generated $241 million revenue from its payments products and other fees for the quarter, a decline from $256 million revenues in the same quarter last year. However, note that Facebook had taken into account four months’ of payment revenue in Q4 2012 while it has taken three months into account in the current quarter.

Asia contributed for $23 million payment revenues for the quarter, while US & Canada generated the highest payment revenues, registering $138 million revenues for the quarter.

Highlights

– Facebook had extended its Graph Search to include results from status updates, photo captions, check-ins and comments.

– Facebook had provided access to more user information like comments to broadcasters like STAR India and Discovery Networks among others.

– It is expanding the sales team in India and is taking a vertical specific approach to growing sales.

Earlier this month, Facebook had also made its first acquisition in India in form of the Bangalore-based mobile app performance monitoring company Little Eye Labs while Airtel started offering Facebook for free in 9 regional languages across India for free, via both the mobile browser and app.

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