wordpress blog stats
Connect with us

Hi, what are you looking for?

Times Internet To Launch Luxury Blog Pursuitist’s Indian Edition

Times Internet Pursuitist

Times Of India group’s digital venture Times Internet has inked a strategic partnership with luxury blog Pursuitist to launch and manage its Indian edition at pursuitist.in. The site is live, although it currently has a placeholder page with content from Pursuitist.com.

This deal is part of Times Internet’s Times Local Partners (TLP) initiative, through which it partners with global digital companies to build and launch their Indian editions. Previous partnerships includes Gawker Media for the Indian editions of Gizmodo and Lifehacker which went live in May 2013, Business Insider for Business Insider India which went live in September 2013 and Ziff Davis for Indian editions of its gaming site IGN and men’s lifestyle site AskMen which is yet to go live.

Similar to these deals, Times Internet will have exclusive rights to Pursuitist brand and its content in India and the company intends to use The Times Group’s multimedia resources to help develop this brand locally. Times Internet will also be combining Pursuitist editorial with India-specific content in this edition. The deal period or the terms of the partnership were not disclosed.

What’s worth noting here is that Times Internet is licensing brands which competes with its own brands – Pursuitist competes with its own luxury blog Luxpresso while Ask Men (licensed through the Ziff Davis partnership) will compete with Times Internet’s MensXP. Gizmodo India also competed with Technoholik, but the latter was merged with Times Of India’s tech section after Gizmodo India’s launch.

On the flipside, having two prominent brands in specific segments might provide Times Internet significant leverage with advertisers looking for a specific audience segment and at AskMen partnership launch, Times Internet CEO Satyan Gajwani had claimed that these properties carry different positioning and value. However, it is yet be seen if this approach works for Times Internet in the long run since they don’t own these brands.

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.


Find out how people’s health data is understood to have value and who can benefit from that value.


The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ