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Sellmojo Launches Marketplace

sellmojo-logoSellmojo, a DIY e-commerce platform that lets companies sell products via Facebook has set up a marketplace to list all the items sold through its various partners.

The company said in an official blog post that it aims to open up more channels for customers to access these products and drive more traffic to your store. Items available on the marketplace range from clothes, to accessories and home decoration to electronics. When you click on a product you’re taken to the corresponding company’s facebook store, a transition that can be quite jarring. The store menu bar in the Facebook store is the same as the one in the marketplace making it a bit confusing.

Sellmojo had added quite a few features to the service recently such as ability to charge a cash on delivery fee, promotion button and blog embeds in store apart from giving 15% discount to non-profits. In September, the company had released new feature called like-gating which basically made the store inaccessible till the customer liked the page. Earlier this year, it had also tied up with Facebook for marketing support.

Note: Sellmojo mailed in to inform us that it does not have a tie-up with Facebook over marketing and are directing anyone who needs marketing support from Facebook directly to this page.

Competition is heating up in the Indian DIY e-commerce market: Shopify recently entered India, while companies like Kartrocket and PowerStores have raised funding. More (here and here). MartJack, recentlylaunched integrated solutions for sellers to list on Amazon’s Junglee.com. Buildabazaar is an incumbent in the DIY e-commerce space and had forayed into international markets earlier this month. Other competitors include 39shops.comambab.combigcommerce.com, and zepo.in.

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