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Sony India Defends PlayStation 4 Game Pricing; No Local Replication For Now

Sony India won't start replicating PlayStation 4 (PS4) games in India as of now and will import the games. Atindriya Bose, Country Manager for PlayStation in India says that locally replicating games (making the CDs, packaging locally) will help reduce the taxes paid on a game, but not the exchange rate. "We will wait for PS4 install base to grow to a reasonable level and then start evaluating local replication," Bose says. He also said that they are not looking into making cheaper region locked games for India at this point. Sony had announced that PS4 will be available in India on January 6 at a price of Rs 39,990 at a press conference in Delhi, couple of days back. PS4 games are priced much higher than PS3 games in India now, games published by Sony will be priced at Rs 3,999 and those published by EA such as Battlefield 4, FIFA 14, NFS Rivals and NBA Live will cost Rs 4,499. Only games distributed by E-Xpress are priced reasonably: Assassin’s Creed 4: Black Flag is costs Rs 3,499, NBA 2K14 and Just Dance 2014 will retail for Rs 2,999 and LEGO Marvel Super Heroes and Injustice Gods Among Us Ultimate Edition are priced at Rs 2,499. Sony had set up a facility in India to locally replicate the games a few years back, and it helped bring down the prices of first-party titles aka games published by Sony. Now the company is evaluating business models it can offer to third-party publishers so that they can reduce the price…

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