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Ozone Media Launches Creative Optimization Product Adadyn In APAC; Is Profitable

Ozone Media is moving beyond the 'ad network' space by launching a dynamic creative optimization product (DCO) called 'Adadyn', Digital Market Asia reports. The company had launched re-targeting and dynamic banner advertising platform Smarton last year in India to allow e-commerce merchants to acquire dropped-off and dormant consumers by assembling dynamic banners in real-time and serving them to the re-targeted audience. Adadyn allows advertisers to set up dynamic creatives and plug into those into multiple ad networks. Ozone Media founder Kiran Gopinath told MediaNama, "With Adadyn, what you can do is, you can plug this into any DSP (Demand Side advertising Platform), and RTB (Real Time Bidding) engine environment and run campaigns. You buy audience based on where you find them on the Internet, and it then improves the efficiency of the re-targeting." Typically, Ad Networks offer re-targeting solutions to clients on their own…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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