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Kartrocket Opens Up Shiprocket To All eTailers In India


Delhi-based startup BigFoot Retail Solutions that runs Kartrocket, an e-commerce platform for SMEs and retailers, has now opened up its shipping solution Shiprocket as a stand alone service, to all e-tailers in India. It was earlier available only for companies using Kartrocket’s e-commerce platform. Kartrocket is backed by 5ideas Startup Superfuel that had invested an undisclosed amount with Dave McClure’s 500 Startups and angel Jatin Aneja earlier this year.

With this move, the company will be targeting companies who are using e-commerce websites powered by its competitors such as Martjack or Buildabazaar.  Shiprocket has integration with FedEx, Bluedart, Aramex, Delhivery and Firstflight for domestic shipments and FedEx and DHL for international shipments. It has created a courier exchange through which e-tailers can get access to pre-negotiated shipping rates and delivery services to over 15,000 pin codes and cash collection from over 9,000 pin codes.

The company has launched a web-based API so that customers on any shopping platform can integrate with Shiprocket for full automation. The company is building a Magento and Shopify integration to make it easy for merchants on these platforms to integrate with it.  The service can also be integrated into marketplaces such as eBay and Amazon, with an option to bulk order import order entries. The company says that it has moved around 40,000 packages in total with 8,000 in the November itself and adds that its service will help reduce a merchant’s freight bill by up to 40%.

The company’s shipping panel automatically generates waybill numbers, shipping labels and allows a one-click pick-up generation mechanism. Order statuses change automatically through the shipping lifecycle with relevant emails and SMSes being triggered to end customers. It also supports both COD and prepaid payment mechanisms.

It needs to be noted that Amazon had recently launched a pilot project to test India Post’s cash on delivery model through which, India Post will collect payment from its customers. It had also launched its third-party logistics service in India starting with a pilot in Delhi-NCR region that lasts until February 2014. The service will be free for sellers on Amazon until the end of the pilot.

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In June 2013, online Marketplace Snapdeal had launched a fulfillment platform for sellers listing their products on Snapdeal.com. known as SafeShip. Courier company DTDC Couriers & Cargo had also launched a new specialized e-commerce logistics initiative called DotZot in March this year.

In December 2012, Rocket Internet-backed Jabong had launched third-party logistics service called JaVAS (Jabong Value Added Services). Other competitors in this space would include Delhivery (SSL Logistics) which had acquired offline cash collection network of Gharpay and had recently raised a round of fundingHolisol and Mudita, among others. Logistics companies like Bluedart and Aramex also have dedicated e-commerce divisions.

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