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GOSF 2013 Numbers Are In: HS18, Indiatimes Shopping, Snapdeal, Myntra, CouponDunia, Limeroad, Amazon, Fashionandyou, Lenskart

Great Online Shopping Festival (GOSF) organised by Google from Dec 11-13 and later extended till 14th has been great for the participants with most companies stating an increase in sales and sign-ups compared to last year's event. GOSF website faced a lot of issues during the first day of the sale, but after the issues were resolved, most companies received substantial number of visitors from the site. Before the sale, we had asked if India a shopping festival like GOSF anymore now that most websites have good deals throughout the year. However, going by the response ecommerce sites got through the event, it becomes clear that such a centralised sale driven by a single party has more impact than the sales set up ecommerce companies on their own. Response from eCommerce Companies (to share details of how your GOSF site performed, mail balu at medianama dot com; we'll update) HomeShop18 - By the end of fourth day, there was 4x increase in sales as compared to other normal days. - The company's mobile apps for Android and iOS recorded 3x more traffic than usual. Also these apps were downloaded 40% more during these 4 days vis-à-vis normal days. - The daily average sale increased by a margin of 60% this year from 2012. It needs to be remembered that last year's event lasted only one day. The company did not release comparison numbers for Diwali as the festive period surrounding it is a longer in comparison to GOSF. - The site had…

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