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Astro Backed Getit Launches Local Search & Classifieds in Malaysia


Delhi-based classified business Getit Infomedia’s* international subsidiary Getit Transnational has launched its local search and classified services in Malaysia. The company has partnered Malaysian telecom major Maxis Berhad (Maxis) for this initiative.

While the deal period or the terms of the partnership were not disclosed, Getit said the service will be marketed under the brand ‘FINDIT- Malaysia’ and it has inked an exclusive agreement with Maxis to offer the Findit services to all Maxis subscribers via USSD, Mobile apps, WAP and web. Getit Transnational focuses on local search, classifieds and allied products in International markets and primarily focuses on telco partnerships and mobile devices.

Its worth noting that Getit is an investee company of the Malaysian media conglomerate Astro, which had reportedly invested around Rs 100 crore for a 50% stake in August 2010. Earlier this year, Getit had also received FIPB approval for a foreign direct investment of Rs 216 crore to increase the foreign equity stake in the company.

Astro had also inked a strategic partnership with Maxis in September 2012, to offer bundled communications and entertainment packages to Malaysian consumers. As part of this partnership, Astro and Maxis were expected to develop and co-market consumer packages which combines Astro B.yond IPTV and Astro On-The-Go services with Maxis’ Fibre Internet, Mobile Internet, Wireless Internet and ADSL services.

Both had also tied up for a co-marketing mobile partnership to offer Astro On-The-Go services to Maxis customers and later collaborated to launch a web-based game titled ‘RM1,000,000 Money Drop’ for Maxis customers. This game was based on a TV game show of the same name which aired on Astro’s television channels Astro Ria and Astro Mustika HD.

Other developments: In October 2013, Shopify’s SME offering in India, in partnership with Getitbazaar had gone live. It offered SMEs an independent e-commerce enabled website and domain name for Rs 25,000 per year (plus taxes), with the payment gateway powered by Getit’s “order processing and payment collection mechanism”, starting at a nominal fee starting from Rs 100 (plus taxes).

It had also partnered with Nokia in April 2013, to feature premium listings from its service on top of the search results of Nokia’s local search service Nokia Nearby.

In February 2013, Getit had acquired online business directories YellowPages.co.in and AskMe from Network18 and rebranded itself as Getit Infomedia.

*Disclosure: Getit is an advertiser with Medianama

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