Facebook appears to be taking a vertical-centric approach to its business in India and is currently hiring heads for e-commerce, FMCG & Retail business, and Managers for Agency Partnerships and Marketing Communications. What's interesting is that most of the new hirings in sales are for Mumbai, a key hub for advertising and media and India's financial capital. Director of Online Operations and Head of Office India at Facebook, Kirthiga Reddy has also re-located to Mumbai to focus on ad agencies and big clients. Mumbai is probably going to be the centre for Facebook's sales operations, though it is also hiring in sales in Delhi, the company told MediaNama. It's worth noting that much of Twitter's business operations in India is based out of Mumbai, where its India head Rishi Jaitley is based. Rajan Anandan, Country Manager (India) for Google, is based in Delhi, while Facebook has largely operated out of Hyderabad till now. Impact On Third Party Sellers Facebook is taking a vertical specific approach to growing sales. Facebook India sales hires will be expected to influential people in each vertical, to get them to advertise on the social network. They will need to make sales presentations and upsell existing customers with high potential, analyze campaign performance statistics and recommend optimized media solutions for new and existing clients, ensure that the clients receive highest level of sales and operational customer service, among others. It's a little surprising that the company is hiring a head of e-commerce in Mumbai given that large number of ecommerce companies operate out of Bangalore. What…
