Bangalore-based event archiving platform Eventifier has raised a $500,000 seed investment from Accel Partners and existing investor Kae Capital. Prior to this, the company had raised an undisclosed amount of investment from Kae Capital and the Startup Centre in April 2013.
It plans to use the investment raised for hiring data scientists and strengthen its sales and marketing team, as indicated by a TechCrunch report.
Started in June 2012 by Jazeel Badur Ferry, Nasim Zeeshan and Mohammed Saud, Eventifier allows event organizers to archive event related content like photos, videos, slides, tweets and conversations from the web to a dedicated events page. It aggregates these content using hashtags and keywords and also offers the ability to restrict the aggregation to a specific time period. Among the services supported include Twitter, YouTube, Instagram, Facebook, Flickr, Slideshare and others.
It offers this service through two different plans – a basic plan priced at $499 per event per year and a professional plan priced at $1999 per event per year. The basic plan provides only admin access for event organizers to curate the content being aggregated while the professional plan provides additional features like photo slideshows, exporting tweets, private event option and more integrations like Eventbrite and Facebook Albums. There is a free trial of 15 days on these plans.
It also has a white label solution for event organizers which offers features like custom domain, advanced embed options, Google Analytics integration and the ability to highlight top tweets and photos from the event.
Eventifier claims to have archived more than 2,000 events globally and has customers like Clinton Foundation, Pearson, UBM Tech, NASA and Startup Weekend among others.
While we are not familiar with any similar event archiving service in India, there are event ticketing platforms like the Blume Ventures-backed Explara and Tenmiles’ DoAttend. IndiaMART’s professional events listing subsidiary Biztradeshows had acquired local event discovery app PlayCez in August 2013 and IndiaMART had later spun out Biztradeshows as a separate entity.
Globally, there are players like Lanyrd which was acquired by Eventbrite in September 2013, Epilogger, Conferize and others. Although not event-focussed, Storify also allows users to aggregate and archive content from Twitter, Facebook and Instagram and was acquired by the commenting platform Livefyre in September 2013.
Google+ had also introduced a new feature called Party Mode last year, which allows users to automatically upload and share photos & videos to a Google+ event page. However, expectedly it doesn’t support content from other services like Twitter and Facebook.