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Do We Really Need Google’s GOSF Anymore?

There is a lot of excitement in the air around Google's upcoming marketing campaign that copies the concept of Cyber Monday sales from the west under the branding Great Online Shopping Festival (GOSF). Do we really need such a special day for flash sales anymore? e-Commerce companies don't need it: Last year, the participating companies saw a big spike in sales, but a lot has changed since last year when Google introduced GOSF for the first time in India. We are drowning in deals online -- there are daily flash sales, special sales ahead of every festival and let's not forget the sale that comes with the change of season in fashion site. If you don't believe me just visit all the e-commerce site you do normally, Flipkart is selling 1TB HDD portable harddisk for half the price, Snapdeal is selling shoes for…

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