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Dhingana Ties-Up With General Mobile To Preload Apps On A Million Devices

Music streaming site Dhingana has tied-up with General Mobile, a Cayman-based company which offers a proprietary mobile content management and application store hosting platform, to preload its music app on 1-million devices. The financial terms of the deal were not disclosed, but Dhingana Android app will be pre-installed on five OEMs in a two-month period, including Intex, Zen, Hitech, m-Tech and Maxx as part of this deal. With this move, Dhingana hopes to acquire new users, however it is surprising it has not struck a deal yet with the bigger Indian brands such as Micromax, Karbonn and Xolo. The company had entered into a carrier billing tie-up with Idea to let its users download unlimited tracks from the service for free and without subscribing to a data plan. Lot of companies are adopting the pre-install strategy to get the attention of smartphone users, most of whom…

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