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Is Dhingana Shutting Down? CEO Says They’re Restructuring, Update Next Week

Update: Dhingana has shut down Earlier: Rohit Bhatia, CEO of music streaming service Dhingana, has told MediaNama that the company is in the process of restructuring its operations, while at the same time, not commenting on whether it is shutting down, saying only that we'll hear from them early next week. Yesterday, Soundbox had reported that Dhingana was shutting down its services by the end of this month, citing sources and quoting T-Series President Neeraj Kalyan as saying that they've withdrawn music from Dhingana, because the label, apparently, was not able to see much traction from this Dhingana in comparison with other services. In response, Bhatia told MediaNama that their contract with T-Series ended on the 17th or 18th of the month, and "we did not renew it, because we don't have T-Series on the mobile. Today more than 75% of my users are on mobile. We're a mobile-first company. When the license expired, it was mutually agreed that we would not renew it." MediaNama contacted him, Saregama CEO Surya Mantha said that Dhingana is a partner, and Saregama's music is currently being provided to Dhingana. Exclusivity Killing The Streaming Radio Star? It's worth noting that T-Series music on the mobile is exclusively with Hungama Digital, which is both a music aggregator and a direct to consumer service competing with other streaming services, and this exclusivity on mobile gives it a competitive advantage over other service providers. Much of the new music released in Bollywood is with T-Series, and as an…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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