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Bharti Airtel Partners Shopify To Offer DIY E-Commerce Platform To SMEs

AirtelTelecom major Bharti Airtel is offering Do-It-Yourself (DIY) e-commerce solution provider Shopify’s services to its SOHO and SME customers by provisioning the service through its cloud platform.

Airtel customers can avail this service at Rs 818 per month. However, Shopify offers four monthly plans at Rs 750, Rs 1550, Rs 3150, and Rs 9560 to customers who avail its services directly through its website.

shopifyShopify is bundled with Airtel’s data solutions such as DSL, ILP, 3G and 4G and it will offer design templates, payment gateway integration, web dashboard to manage products, shopping cart, hosting, SEO tools, email marketing, social media integration with $50 worth Facebook credit, inventory management and analytics.

Airtel’s existing SAAS portfolio includes ERP, Tally, Accounting packages, CRM management, among others. Airtel had also entered into a partnership with Microsoft to offer Microsoft 365 suite along with its DSL and Internet Leased Lines offerings for businesses. Bharti Airtel claims to have over 281 million customers across its operations at the end of October 2013.

Shopify claims to currently power 70,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, CrossFit, among others.

Founded in 2006, Shopify has raised $22 million in Series A and B funding from Bessemer Venture Partners, FirstMark Capital, Felicis Ventures, and Georgian Partners. In February 2012, Shopify had acquired mobile app and game studio Select Start Studios.

Shopify’s Timeline in India

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June 2013: SingTel, the company which owns nearly 32% of Airtel, brings Shopify’s eCommerce solution to India.

October 2013: Shopify enters into partnership with Getitbazar to offer SME’s an independent e-commerce enabled website and domain name for Rs 25,000 per year (plus taxes) along with payment gateway powered by Getit’s order processing and payment collection mechanism, starting at a nominal fee starting from Rs 100 (plus taxes).

December 2013: Shopify enters into partnership with Bharati Airtel to offer its DIY platform to Airtel’s SOHO and SME customers.

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