Amazon India has launched a pilot project to test India Post's cash on delivery model, reports The Economic Times citing two people familiar with the development. Amazon India declined to comment on this project to Medianama. The report says Amazon has already been using India Post as one of its delivery partners earlier, but it now plans to test India Post's cash on delivery service to collect payment from its customers. Citing a senior India Post official, the report also mentions that India Post is planning to introduce additional capabilities like reverse logistics for its delivery service. A Flipkart spokesperson also told the publication that they are currently in talks with India Post to evaluate the possibilities of using the latter's cash-on-delivery service for its customers. Why is this important? If the pilot turns out to be successful, this partnership could turn out to…
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