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Why Would ITC Launch A Store Locator?

ITC Limited has launched an online store locator to find offline stores that sell its FMCG products across different categories, reports Times of India. The report states that the company has mapped more than 20 lakh stores across the country including organised retail and kirana outlets with near real-time information on the availability of its products on the online platform. Apparently, the company is planning to link the inventory billing of its products from these outlets so that buyers can check the availability of a product before visiting a store. The report also states that the store locator has recorded more than 29,000 visits since its soft launch in May 2013 and plans to market the locator through point-of-sale counters and information on product packaging. When we checked the website, we noticed that users can enter the name of the city, pincode/area…

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