Blume Ventures and a few other unnamed investors have invested an undisclosed amount in VoxPopClothing, an e-commerce website that sells limited edition t-shirts related to superheroes. The site, launched in September 2013, is a licensee of character T-shirts for brands like Disney, Marvel, DC Comics and Star Trek. It also claims to have designs inspired by Dexter and The Game of Thrones, but we couldn't find any on the site. Apart from selling through their own website, the company is also offering their t-shirts via ebay. However, their products are not available in Flipkart or any other Indian e-commerce site. UPDATE: VoxPopClothing informed us that they also distribute their tshirts to Flipkart and Jabong. VoxPopClothing is also running contests to crowdsource designs and the winning designs will be later sold on the site. The winning designer will also receive Rs 10,000 as reward. Currently, it is running t-shirt design contests around these themes -- shades of Mickey, less is more, retro art, power to the people, rock and chemistry. Differentiation? Though VoxPopClothing has licenses to use superhero motives in t-shirts, it's does not seem to be the only one with this license in India. Almost all the big players including Flipkart, Myntra, ShopCluesare are selling such tshirts, then there are sites such as WhiteKalia, ThinkGeek and Planet Superheroes that sell only superhero and pop-culture merchandise. It remains to be seen what VoxPop does to differentiate itself from competitors in such a crowded and competitive, yet niche, market. It would make more sense if they expanded their offering beyond clothing and started selling other merchandise based…
- Why did the Delhi High Court restrict use of Amitabh Bachchan’s image and voice? November 25, 2022
- Why did an Indian exchange, CoinDCX, publish its Proof of Reserves days after releasing its R2L ratio? November 25, 2022
- DPDP Bill, 2022 Has Received Good Response From Stakeholders: MeitY’s Ashwini Vaishnaw November 25, 2022
- Twitter Blocks Tweet of CJ Werleman’s YouTube Show Discussing Police Violence Against Indian Muslims November 25, 2022
- Unique Identification Authority of India (UIDAI) says verify Aadhaar as ID proof using QR November 25, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...