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India Is Vodafone’s 2nd Largest Country In Data Traffic; 3G Is 30% Of Data Traffic

India is now Vodafone's second largest business in terms of data traffic. This was disclosed by Vodafone Group CTO Steve Pusey during the company's earnings conference call last week. He added that India accounted for around 40 petabytes of the total 85 petabytes data traffic in the AMAP (Africa, Middle East and Asia Pacific Region) region in the first half year, doubling year on year (YoY). Last week, the telco had reported a moderate increase in its data subscriptions, clocking 42.5 million data subscriptions of which 4.5 million were 3G subscriptions. The data revenues however had declined to £111 million for the quarter ended September 30, 2013, down from £123 million in the previous quarter. Later in the call, Nick Read, Vodafone CEO (Africa, Middle East and Asia Pacific Region) said its 3G browsing revenues are up 190% for this quarter and the smartphone penetration of its customer base has increased by…

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