Trivone will now use services offered by Godot Media such as article and blog writing, copyright and SEO services, apart from handling social media accounts for clients to expand its offering. Godot is self funded and charges its clients based on the tier picked — Premium, Standard, and Basic — and lists companies such as ING, Sotheyby’s and Slide.ly among others as clients.
Trivone has taken the acquisition route in the past to grow and had acquired the management rights for the three information technology portals –TechTree.com,Channel Times, CXOToday.com, SupportBiz from media conglomerate UTV in May earlier in 2011. It also runs other media properties including the entertainment portal, chakpak.com, an automobile portal wheelsunplugged.com, which was acquired by the company in May 2012 and sports-focused destination Khelnama.com (not related to Medianama) which they launched in 2012. It also offers services such as creating, editing, sourcing and packaging content for delivery online and outsourcing of all digital assets.
When Trivone had raised funding from Accel it had said that the investment will be used to fund Trivone’s working capital requirements and to push growth through inorganic route (read: acquistions).