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3 Million #ThankYouSachin Tweets Clocked in 12 Days

#ThankYouSachin campaign launched by BCCI earlier this month has crossed 3 million tweets according to the counter on its website. To put things in perspective, one in every six Indians on Twitter posted at least one tweet with the hashtag. BCCI launched the campaign ahead of the test series against West Indies, at the end of which Sachin Tendulkar retired from international cricket. I am really touched with #ThankYouSachin messages. Your support all these years have inspired me to give my best. — sachin tendulkar (@sachin_rt) November 13, 2013 In a blog post today, Twitter said that this post by Sachin is now the most retweeted one of all time in India. It also said that ESPNCricinfo (@ESPNcricinfo), Yahoo Cricket (@YahooCricket), Cricbuzz (@cricbuzz), Sportskeeda (@Sportskeeda), Wisden India (@WisdenIndia), Hindustan Times (@htTweets) and DNA (@dna) participated in this campaign. As part of the campaign Twitter users could tweet @BCCI with the hashtag and receive a reply that linked to a picture of Sachin, including a personalised message and signature in his handwriting. The service was powered by Digigraph, that works on sharing personalised, autographed, collectible digital photos. Though 3 million tweets were posted, it is less considering there are reportedly more than 33 million Indians on Twitter. A good number of these tweets were posted during the test series when Sachin batted or bowled. Out of these tweets, a lot of them were farewell messages to the batting legend and another bunch would be responses from BCCI to people who tweeted them with the hashtag.…

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