wordpress blog stats
Connect with us

Hi, what are you looking for?

Sony Music Distributes Web-Only Series Happy To Be Single On YouTube

SonyMusicLogoAfter MTV, it looks like Sony is also now looking at web-only content for its audiences. The company’s music label Sony Music India is distributing a web-only series called Happy To Be Single targeting Tamil speaking audiences, produced by Madboys Entertainment. (Hat-tip: Karthik Srinivasan)

Speaking to Medianama, Shreekarthick, Creative Head of Madboys Entertainment and Director of the series said that the copyrights of the series will remain with Sony and they do not have any guarantee of receiving a revenue share from Sony. The revenue will be determined by the views and ad revenue generated on YouTube for the show.

“We don’t have a following on YouTube. So we wanted to work with a channel that had an existing base of subscribers. We browsed YouTube and found Sony to be interesting. They also liked our idea when we approached them with this show,” said Shree Karthick.

The series will only include 5 episodes, each with a duration of 10-12 minutes since the concept of a web series is relatively new in South India. Madboys Entertainment intends to release the next season with more episodes once the audience becomes more familiar with the concept.

The production house has spent Rs 7 lakhs in producing the series along with a music video for its promotion. It is looking to partner with brands for title sponsorship or in-videos ads for the next season. “We wanted to get sponsors but then brands didn’t want to sponsor because the concept was entirely new. Once this season is successful, we will look for title sponsors for the next season,” added Shree Karthick.

Made in Tanglish (Tamil + English) and targeting the age group of 15-35 years, Happy To Be Single is a dialogue based comedy which revolves around the life of three people who fall in love. The first episode released on November 8, 2013 and the company intends to release a new episode every Friday on YouTube with subtitles in English. At the time of writing this story, the first episode of the show had received 4,744 views on the channel.

Earlier this month, MTV India in association with McDowell’s No. 1 soda had also launched an exclusive 12 part web series Saturday Night, Alright!

You May Also Like


The Delhi High Court on Monday refused to stop Amazon from pushing regulators to stop the sale of the Future Group’s businesses to Reliance...


Pine Labs has raised around $100 million in fresh funds from Lone Pine Capital, a hedge fund based in the United States, at a...


Restaurant aggregator and food delivery company Zomato has raised US$660 million (over ₹4,850 crore), taking its valuation to ₹3.9 billion. CEO Deepinder Goyal tweeted...


Minister of Road Transport and Highways Nitin Gadkari said on December 17 that GPS-based tolling will replace toll plazas in two years, The Hindu...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ