After MTV, it looks like Sony is also now looking at web-only content for its audiences. The company's music label Sony Music India is distributing a web-only series called Happy To Be Single targeting Tamil speaking audiences, produced by Madboys Entertainment. (Hat-tip: Karthik Srinivasan) Speaking to Medianama, Shreekarthick, Creative Head of Madboys Entertainment and Director of the series said that the copyrights of the series will remain with Sony and they do not have any guarantee of receiving a revenue share from Sony. The revenue will be determined by the views and ad revenue generated on YouTube for the show. "We don't have a following on YouTube. So we wanted to work with a channel that had an existing base of subscribers. We browsed YouTube and found Sony to be interesting. They also liked our idea when we approached them with this show,"…
