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47% of 11.1M India Smartphone Shipments From Jul-Sep 2013 Were Local Brands: Report


India registered 62.9 million mobile handset shipments for the period July-September (3Q) 2013, up by 10.9% from the same period last year and 19.5 million units were shipped in September alone, an increase of 8.3% YoY,  according to CMR‘s India Mobile Handsets Market Review. Out of all the phones shipped in the quarter, 11.1 million were smartphones, an increase of 152.3% from the same quarter last year. In September alone, 3.8 million smartphones were shipped, an increase of 123.5% from the same month last year.

Nokia continues to be the biggest player in India as far as overall mobile shipments are concerned, but its percentage in the overall market has dipped to 18.9% from 20.3% in the previous quarter. Samsung is just behind with 12% but even this figure is down from 14.2% i the previous quarter. Micromax continues in third place, but has increased its share to 10.8% from 8.9%.

Feature phone shipments dipped this quarter to 51.8 million by 0.8% from the same period last year. In September alone 15.7 million feature phones were shipped, but even this figure is down by 3.7% from last year.


– Local handset brands have now close to 47% market share in the India smartphones market.

Samsung devices account for 33.9% of all smartphone shipments, down from 40.7% in the previous quarter.

Micromax and Karbonn continue to be in the second and third places and now account for 19.7% and 9.5% of all smartphones shipped respectively, up from 19.3% and 8.6% in the previous quarter.

Methodology: CMR uses the term shipments to describe the number of handsets leaving the factory premises for OEM sales or stocking by distributors and retailers. In the case of handsets imported into the country it represents the number leaving the first warehouse to OEMs, distributors and retailers. The company does not track the number of handsets brought on their person by individual passengers landing on Indian soil from overseas destinations or grey market handsets.

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