Tata Docomo has said that GET, a mobile advertising related service it launched in partnership with mAdcall Pvt Ltd earlier this year has crossed 3 million video views. GET stands for Get Easy Talktime: customers have to watch a video advertisement on their mobile commercial on their phone, and are given one free voice minute for local or national calling to landlines or mobiles for each advertisement that they choose to view. The services is available on both CDMA and GSM networks, and essentially uses data to stream videos, although, thankfully, data charges are not applicable for the service. Thankfully, given that data networks in India are struggling with video consumption, the service also works over WiFi. Users have to download the app from the Android play store or the Nokia store, or can be pushed the download link via SMS by giving a missed call to 52323. The service had been launched in July, as per TelecomTalk, as 3 million video views in four months is fairly good for an initial launch. Two brands that have advertised using this service are handset manufacturer HTC, and watch brand Fastrack. A few points on this initiative: - White labeled: We don't quite understand why this has been launched as a white labeled services by mAdcall: the ideal situation is for it to be a telecom operator independent services, and with tie-up's with telecom operators to offer talktime rewards in exchange for a revenue share for advertising. Tie-ups across telecom operators will give it…
