Tata Docomo has said that GET, a mobile advertising related service it launched in partnership with mAdcall Pvt Ltd earlier this year has crossed 3 million video views. GET stands for Get Easy Talktime: customers have to watch a video advertisement on their mobile commercial on their phone, and are given one free voice minute for local or national calling to landlines or mobiles for each advertisement that they choose to view. The services is available on both CDMA and GSM networks, and essentially uses data to stream videos, although, thankfully, data charges are not applicable for the service. Thankfully, given that data networks in India are struggling with video consumption, the service also works over WiFi. Users have to download the app from the Android play store or the Nokia store, or can be pushed the download link via…
- Indian government issues advisory prohibiting surrogate ads by betting platforms October 4, 2022
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- Roundup: Airtel Launches 5G in India, Telecom Minister Targets a Fast 200-city coverage October 4, 2022
- Summary: EU’s Cyber Resilience Act for cybsersecurity of digital products October 4, 2022
- Why the US wants to regulate the Buy Now, Pay Later (BNPL) industry October 4, 2022
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