Instant messaging and VoIP company Nimbuzz, in which South African media conglomerate Naspers has a minority stake, has tied up with Cleartrip to enable booking via its service. The new service, Cleartrip Brand Buddy can be added to the regular chat roster. Once a user adds basic travel information, they are taken to a co-branded WAP page to process the bookings. The financial details of the partnership are not clear at this point. While its competitors such as Line and WeChat sell virtual goods such as games, emoji packs or stickers, Nimbuzz is looking to other companies to help generate revenue. Though it is an interesting approach, we need to see how many people will actually go through Nimbuzz app to book a holiday or a flight. It might be helpful for people who still use feature phones, but there is a…
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