neo@ogilvy Ogilvy & Mather’s global media agency, Neo@Ogilvy has signed a joint venture with Harish Bahl’s Smile Group to strengthen its  performance marketing, e-commerce and mobile offerings.

The JV will also apparently set up a global media delivery hub to service Neo@Ogilvy’s global media operations. The details of the JV have not been disclosed.

Sanjay Ramakrishnan has also been appointed as the Country Head of Neo@Ogilvy India. Prior to joining Neo@Ogilvy, Ramakrishnan has worked as General Manager – India, MENA & South East Asia at Vizury Interactive. He has also previously worked as Senior VP Marketing at Myntra, VP Marketing at Geodesic, Product Marketing Manager at Google, Head Marketing & Advertising Services at Intel and Director Marketing at World Space India. In the past, Ramakrishnan has also worked with Spice Telecom and the Times of India.

Neo@Ogilvy as an agency focuses on digital media, performance marketing, e-commerce and mobile marketing. The agency’s Indian clients include IBM, Diageo, British Airways, The Economist and The Which Group, among others.

smile groupSmile Group is a privately held group of ventures focused on the digital industry with holdings in the consumer internet and media space. Some of the companies backed by the group include FashionAndYou, DealsAndYou, BeStylish, Juvalia&You, Platform Play, freecultr, SpringStar, among others and has partnered with companies like AirBnB, Squad, among others.

In September 2013, Ogilvy & Mather had announced the acquisition of majority stake in Hyderabad based digital technology company PennyWise Solutions for an undisclosed amount. The terms of the deal were not disclosed either.