Micromax will start manufacturing its devices in India from next year, according to this PTI report. The company has started assembling its devices in the Rudrapur plant, employing over 400 people on a trial basis. Micromax currently imports devices from China, where it has tie-ups with manufacturers such as Foxconn. Part of the policy Indian government has been encouraging domestic companies to start manufacturing electronics goods within the country instead of importing them and had approved National Policy on Electronics last year. As part of the first stage of this process, India has already started manufacturing set-top boxes domestically rather than importing them. Tablets and smartphones are next in line for domestic manufacturing as per the policy and the move by Micromax may very well be part of it. India had also approved the setting up for two semiconductor fabs earlier this year. The government is offering incentives such as return of some state and federal taxes to companies that are setting up their manufacturing plant in the country. Global ambitions Micromax had earlier announced that it will start selling its devices in Russia in December and they had tied up with Russian search engine Yandex for apps too. The company had roped in Hollywood star Hugh Jackman as its brand ambassador earlier this year, hinting at its plans to take the brand global. Micromax Co-Founder Rahul Sharma had said that their end goal was to go global as an Indian hardware brand. Micromax currently has 23% smartphone market share in India, just behind…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...