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JustDial’s Plan For Launching Price Discovery Engine

While discussing its results for the quarter ended Sep 30, 2013 (Q2-FY14), online and telephone business listings service JustDial had mentioned plans of launching a price discovery engine, however at the time it hadn't disclosed any specific information on the service. Elaborating on this during the company's earnings conference call last month, JustDial founder and CEO VSS Mani said the initial version of this service dubbed as 'Get Quote', will be providing information about the products and respective vendors, following which users will start getting real quotes right upfront and there will be a 'Buy Now' tab which will allow users to purchase the product. Mani claimed the experience will be quite similar to existing e-commerce stores, except for the fact that JustDial will be acting only as a facilitator and will not be keeping any inventory of its own or be involved in fulfillment of these products or services. It will however be offering price difference between these vendors along with a rating system. JustDial has apparently already started educating the vendors on this service but there will be some initial time lag between vendors adopting the service and them publishing their current live rates on the platform. Until then, the service will work like a quick quote service wherein users can request for a quote and get competitive quotes from vendors. This is quite similar to what we’d earlier reported earlier, although the service was then called Quick Quotes and that website continues to be password protected. While there is currently no information on how these quotes will be delivered to users, there…

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