Mobile ad network InMobi has tied-up with LINE Corporation to promote LINE Free Coins, an application promotion service available through the LINE platform on Android, to app developers globally. The exact terms of the deal were not revealed.
App developers will be able to get more users for their services through this tie-up and LINE users will get virtual currency every time they install an app promoted by Free Coins. Users can then use these coins to buy stickers and other digital goods sold by LINE. Previously, premium stickers could only be purchased with cash or prepaid Coins. With Free Coins, a service that was launched in June this year, LINE is offering users an alternative way to acquire these stickers. Through this tie-up with InMobi, LINE is targeting app developers from Japan, Thailand, Taiwan, Malaysia, Indonesia, Singapore, and Hong Kong. Free Coins app is not available in India when we checked.
Rising user base
LINE also announced that it has userbase has now crossed 300 million and Japan, Thailand and Taiwan are now its biggest markets, though it’s not clear how many active users it has globally. The number of Japanese subscribers to the messenger service reached 50 million, followed by Thailand with 20 million, Taiwan with 17 million and Spain with 15 million, according to Naver, the company behind LINE. Revenue from the messaging service stood at 19.1 billion JPY this quarter, an increase of 48% over the previous one.
LINE competes with Whatsapp, Viber and ChatOn and had partnering with with Bollywood studios to promote its movies to those using the app in India. It is trying to gain 20 million users here as opposed to Whatsapp that already has 25 million registered users in India. Viber had also started selling stickers to customers earlier this month and has 15 million users in India.