E-commerce marketplace Infibeam is entering the UAE market with its DIY (Do-It-Yourself) e-commerce back-end platform, BuildaBazaar, and has plans to offer the service in 10 more countries over the next 12 months, reports Business Standard. According to the report, the company has lined up 5-6 clients, including a large retailer, an electronic chain and a government telecom company, in the UAE. The report also states that Infibeam, BuildBazaar’s parent company had raised Rs 40 crores from a private equity firm year and half ago, although no further information available about the investment.
Started in 2011, BuildaBazaar helps merchants in building e-commerce stores. It offers three pricing packages – Silver package that cost Rs 1000 per month, Gold costs Rs 2500 per month and Platinum which is a custom package. The website claims to have made 15,000 e-commerce stores so far across different categories with a clientele that includes Airtel, VIP, The Mobile Store, Bombay Dyeing, among others.
When we checked, we noticed that the platform has also launched a partner program to build a community of people who would like to earn from building e-commerce stores. Apparently, the partner program offers 20% earnings throughout life. In July 2011, the platform had also extended to travel segment, allowing travel agents to setup their own travel e-commerce stores.
In March 2013, Infibeam had changed its business model from being a pure e-commerce business to a hybrid venture which will be partly a marketplace and partly an e-commerce retailer.
Increasing Competition In India
It is interesting that BuildaBazaar has decided to foray into international markets at a time when competition is heating up in the Indian market: DIY e-commerce platform Shopify has recently entered India, while companies like Kartrocket and PowerStores have raised funding. More (here and here). Buildabazaar is an incumbent in the DIY e-commerce space, alongwith MartJack, which recently launched integrated solutions for sellers to list on Amazon’s Junglee.com. Other competitors include 39shops.com, ambab.com, bigcommerce.com, and zepo.in. Apart from these, Sellmojo.com, allows creation of e-commerce stores on Facebook.