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Helping Women Get Online: What’s In It For Google?

Google in partnership with Intel, Hindustan Unilever Limited and Axis Bank has launched an initiative called 'Helping Women Get Online, reports Economic Times'. Speaking to the publication, Rajan Anandan, Managing Director of Google India said that only 30% of the 200 million Internet users in the country are women and hence Google intends to take 50 million more women onto the Internet in the next year through this initiative. The initiative intends to bring more women online by providing them with resources and support making Internet more user-friendly. In an attempt to achieve this end, the campaign's website offers resources on learning computer basics, internet skills, chatting, video chatting, sending e-mail, language preference, among others. Apart from the resources on learning to use the computer and internet, the website also provides information on different areas of interest for women like child care, cooking, maternity tips, financial tips, beauty tips, among others. Women can also call on 1800 41 999 77 to get free assistance apart from accessing the content on the website in both English and Hindi. What's in it for partners? The company has currently partnered with brands like Shaadi.com, Johnson & Johnson, Healthkart, babyoye, among others for this campaign. Interested brands can apply on the website to become partners. Partners can either support by training women, providing access points or helping spread awareness about the campaign. Interestingly, the information section features articles from partner websites. It is a well-thought out move to provide information on different topics of interest since…

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