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Healthkart Plus Expands Operations To Bangalore

HealthKartPlusOnline generic drug search engine  HealthKartPlus.com, owned by online health store HealthKart has expanded its operations to Bangalore. Previously available only in Delhi-NCR region, the website also allows consumers to purchase drugs through its marketplace and have it home delivered. Following Bangalore launch, the company plans to expand this service to other metros in a phased out manner.

HealthKartPlus app is also available for Android and iOS platforms. In order to buy through the website, consumers are required to upload their prescription in one of the formats listed on the website.

Earlier, speaking to MedianamaSameer Maheshwari, Co-Founder, HealthKart had said that the pharmacists will be using HealthKart’s delivery services. The website will receive the order, forward it to the pharmacist, collect the drugs from them and deliver it to the customers after verification and packaging. It is worth noting that the company is only facilitating the buying process while the pharmacies are the ones selling the drugs online. The company had in fact launched HealthKart Plus as a marketplace to avoid any regulatory issues that may arise from the online sale of prescribed drugs.

HealthKart Plus competes with traditional pharmacies including pharmacy chains like MedPlus, Trust, and other smaller pharmacies that also offer home delivery in Bangalore.

healthkartplus screenshot

Launched in March 2011, HealthKart is backed by Sequoia Capital and Omidyar, from which it had raised Rs 27 crore. Prior to that, HealthKart raised $1 million from KAE Capital and Sequoia in seed funding.  In addition to the health-care products, it also sells various health services, such as preventive health packages, diagnostic tests and gym memberships. In March 2013, it had raised funding Intel Capital and Sequoia Capital. Although the exact amount invested in not known, it was reported that it had raised $14 million in the Series B round. Subsequently, it had raised another $1 million from Intel Capital in June 2013.

In August 2013, the company had launched its second offline store in Chandigarh. Its offline stores in Delhi and Chandigarh sell nutrition supplements and vitamins from imported brands such as Dymatize, MuscleTech, Optimum Nutrition and Vitamin Shoppe.

Similar service: Earlier this month, Telecom operator Videocon Telecom had introduced an Ayurvedic mobile health service for its subscribers in partnership with Think Health Services. Post consultation, medicines can also be ordered directly on the phone and the medicines will be delivered across 1300 cities all over India through Cash-on-Delivery.

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