Fortumo Logo

Two months after its India launch, Estonia based mobile payment provider Fortumo has setup its first Indian office in New Delhi and appointed Sanjay Sinha as its General Manager for India.

Prior to this role, Sinha was serving as the Vice President – Sales and Business Development at the mobile VAS company ACL Mobile (previously ACL Wireless) for two years. He was with ACL Mobile for around eight years in different roles. Before that, Sinha was the Carrier Relations Manager for Yahoo India and has also had stints at the mobile VAS firm Cellnext, and Crescent Communications.

In September 2013, Fortumo had signed agreements with four Indian telcos – Vodafone, Airtel, Idea and Tata Docomo to extend its direct carrier billing solution to India. The company claims to cover 70% of the mobile phone market share in India. It also claims to be working with some of the largest digital goods merchants in India including Times Internet’s on-demand video service BoxTV.

It currently offers an in-app payment solutions for native Android, Windows Phone & Windows 8 and NOOK apps and a browser-based direct mobile payment solution for web, mobile web and HTML5 apps. It claims to offer carrier billing solutions across more than 300 telcos in 78 countries and claims to have signed up 1.03 lakh developers from 188 countries for its service. (More on Fortumo revenue share break-up & payouts here).

Other Players: Earlier in the day, carrier billing and cross-platform mobile payments company Boku had acquired mobile billing aggregator Qubecell for an undisclosed amount, following which it had received access to direct carrier billing from four different telecom operators in India, along with a base of merchants who had integrated carrier billing.

Last week, Rome-based mobile payments firm Neomobile SpA had tied-up with Vodafone and Airtel to launch its Onebip mobile payment service in India. Ver Se Innovation had also launched a carrier billing platform called iPayy in September 2013. It had initially partnered Idea and Airtel for this initiative, with Vodafone in pipeline and was looking to roll this platform across all telcos by January 2014.