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Fanatix Tie-up With ESPNCricinfo To Launch App For Cricket Fans

Fanatix, a mobile first social network for sports fans has launched an app that targets cricket fans, powered by ESPNcricinfo. The company already has an app targeting football fans, which offers match highlights from English football club channels, Serie A, Ligue 1, MLS and Brasileiro. Fanatix monetises with ads, so it is possible that there is a revenue sharing agreement in place between the two. The cricket app has live commentary from Cricinfo and tweets from teams and news sites. It is an interesting move for ESPN, that's been trying to include social conversation in its live commentary and live streams at starsports.com. It is a bit strange that Cricinfo is letting Fanatix use their data instead of trying to add social features to its app. It is stranger that Fanatix, which already has an editorial team in place to cover cricket has…

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