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Mahindra Comviva To Manage Airtel Bangladesh’s VAS Operations

Airtel Mahindra Comviva

Mobile value added services company Mahindra Comviva has inked a three year managed VAS deal with Bharti Airtel’s Bangladesh subsidiary.

As part of the deal, Airtel will be outsourcing the management of its service delivery platform in Bangladesh to Mahindra Comviva, which includes Comviva’s deployed products like Messaging Service Delivery Platform (MSDP), Unstructured Supplementary Service Data (USSD), Bulk Messaging Gateway (BMG) and dBILL VAS Charging solution.

In addition to this, Comviva will also be providing 24/7 VAS monitoring and will apparently help Airtel Bangladesh in optimizing the operational costs of its data centers by 15%-20%, thereby driving 20% savings on overall capex. The financial terms of the partnership were however not disclosed.

With this deal, Comviva said it is now managing Bharti Airtel’s VAS services across all operations in 20 countries across Asia and Africa. This includes 4,000 VAS nodes across Airtel India, Airtel Sri Lanka and 17 countries in Airtel Africa.

The company claims to be currently managing business operations for over 150 VAS operations across 35 operators globally. Last month, Comviva had launched operations in Brazil, thereby expanding its presence in Latin America.

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Earlier in June, Comviva had launched its mPOS solution payPLUS, which allows merchants, SMB’s and service professionals to convert their mobile phone into a Point-of-Sale (POS) device. The solution is powered by its mobiquity platform and is targeted towards retail chains, insurance sector, supermarkets, restaurants and other businesses.

In the following month, Comviva had launched a mobile data based app called Infotainment Portal which allows subscribers to watch & download videos and share content on social networking websites. It had also tied up with an African content aggregator Gondwana-City Productions (GCP) to offer content from Franco artists like Mamane, Digbeu Cravate, Adama Dahico, Yodé & Siro and several other local artists.

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