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BBC Media Action’s Mobile Kunji Claims 0.13M users; 36k Mobile Academy Users

BBC Media Action, BBC’s international NGO arm claims to have registered 1.30 lakh unique users who have accessed 4.28 million minutes of content on Mobile Kunji program while the Mobile Academy has registered 36,171 unique users who have accessed 5.11 million minutes of content and 17,481 community health workers have been trained by the beginning of October 2013. Mobile Academy and Mobile Kunji are programs running through the program Ananya in association with the Bill & Melinda Gates Foundation to reduce child mortality, improve maternal health and reduce infectious diseases in eight districts of Bihar. While Mobile Kunji is targeted at rural women, Mobile Academy is used to train the community workers who counsel the women. The program works with operators six operators including Airtel, BSNL, Idea, TATA, Reliance and Vodafone to execute this program. Mobile Kunji: Mobile Kunji is a deck of 40…

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