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BBC Media Action’s Mobile Kunji Claims 0.13M users; 36k Mobile Academy Users

ananyaBBC Media Action, BBC’s international NGO arm claims to have registered 1.30 lakh unique users who have accessed 4.28 million minutes of content on Mobile Kunji program while the Mobile Academy has registered 36,171 unique users who have accessed 5.11 million minutes of content and 17,481 community health workers have been trained by the beginning of October 2013.

Mobile Academy and Mobile Kunji are programs running through the program Ananya in association with the Bill & Melinda Gates Foundation to reduce child mortality, improve maternal health and reduce infectious diseases in eight districts of Bihar. While Mobile Kunji is targeted at rural women, Mobile Academy is used to train the community workers who counsel the women. The program works with operators six operators including Airtel, BSNL, Idea, TATA, Reliance and Vodafone to execute this program.

Mobile Kunji: Mobile Kunji is a deck of 40 illustrated cards that communicates health messages to women in Bihar. BBC Media Action states that each card carries a unique toll-free short code that when dialled on the health worker’s mobile phone, takes the listener directly to free audio recordings that reinforce the health messages using Interactive Voice Response (IVR). The audio is delivered by a doctor character – Dr Anita, created by BBC Media Action especially for these services. Apparently, the service delivers audio-visual content using local idiom and conversational tone.

Mobile Academy: Mobile Academy is an audio training course for community health workers, on life-saving health behaviours, delivered as an IVR service on mobile phones. The course is 190 minutes long and priced at Rs 95. In July 2013, BBC Media Action had claimed that there were over 29,000 unique users for Mobile Academy and these users have accessed over 3.5 million minutes of content with 11,000 health workers having completed the course.

Following Bihar, the state governments of Orissa and Uttar Pradesh are also collaborating with BBC Media Action to launch the mHealth services in their respective states.

Other mhealth services in the country: Dimagi is another social enterprise that provides similar mhealth service through its product, CommCare which is a mobile-cloud based platform installation that aids community workers in educating pregnant women.

Earlier this month, Telecom operator Videocon Telecom had launched an Ayurvedic mobile health service for its subscribers in partnership with Think Health Services. In February 2013, Spice Global had partnered with Qualcomm to launch health services on mobile in India.

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Ask a Doctor which is an Android app by Indian healthcare company, Healthcare Magic provides patients with 24×7 access to doctors in the U.S., U.K, Australia and India. Nokia phones like Nokia 100 have healthcare information available in their life tool services.

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