SmartMumbaikar is revamping its website to let users in Mumbai share cars, auto, bikes or any other ride if they are headed in the same direction. To find a ride, all one has to do is give a missed call to a number, following which, all details regarding co-passengers will be sent as an SMS to the user. The service is targeting those who commute to work and back. Due to this approach, those interested will need to fill in their home and office locations while signing up. SmartMumbaikar founder Raxit Sheth says that the service will go live only after Diwali, by when they are hoping to get enough people to register. They don't have any plans to launch a mobile app as of now and are focused on missed call triggered service. This is interesting because most vehicle sharing startups in India currently focus only on carpooling until now, but this new approach gives those who commute by auto or taxi also, an option to share rides and save money. Sheth says that they started working on the concept after the auto fares in Mumbai were hiked recently. Monetization: Unlike the earlier version which was free, users will now have to pay a monthly fee of Rs 400 to use the service, which according to Sheth, is small compared to the amount people will save by sharing rides. What's worth noting here is that all payments between users happen offline and the site does not get any share of it. Trust Factor…
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