Online music streaming service, Saavn has launched a widget called Saavn Remote for publishers to include on their website, making Saavn available to their readers. Jagran and Dainik Bhaskar are the first publishers to use Saavn Remote on their websites.
The financial details of their partnership are not clear, however Pandodaily reports that the partnership will include a revenue share element from the audio ads streamed within the player. When we checked the websites, we noticed that while Dainik Bhaskar has integrated a widget on its website, Jagran has included music as a category on its navigation bar.
On clicking the category, the reader is taken to new tab which is Jagran Music powered by Saavn. However, the widget does not play music on Dainik Bhaskar’s home page. It leads to Saavn.com. Dainik Bhaskar also has Dainik Bhaskar Music powered by Saavn.
Saavn claims that the widget has a Play button which turns into a Pause button when music is playing. To use the players, the user can click on the Play button which then loads a Saavn-powered playlist. The music is supposed to continue even if the user switches to other tabs or windows. The company claims to allow publishers to curate their own Saavn playlists and feature them on their website. The widget comes in four sizes: poster (large), badge (medium), stamps (compact) and buttons (small).
Saavn had also recently introduced support for 320kbps audio downloads for premium users and added features like endless search and the ability to share music with their friends through WhatsApp. The company had updated its iOS app to extend its paid subscription service Saavn Pro Lite to iOS users in India.
Earlier this year, mobile operator Tata DOCOMO had partnered with Saavn to launch music-oriented data plans to its 2G and 3G prepaid GSM subscribers. Saavn now claims to be driving 5 percent of mobile data consumed in India. Saavn will also be launching music videos on its platform by middle of next year. The company also plans to introduce Bollywood movies on its platform in next two years.
Other music streaming apps include Gaana, Dhingana, among others.