The company plans to use the investment raised to expand its operations in South East Asia and for hiring. It plans to enter markets like Indonesia and Malaysia in the next six months. Pokkt was earlier part of the inaugural batch of Rajesh Sawhney’s GSF Accelerator.
Founded in July 2012, Pokkt also seems to have pivoted from being an exclusive voucher site to an advertising based mobile payment platform. In the current avatar, Pokkt is positioning itself as an alternate mobile payment platform which allows users to purchase digital content on the web or mobile in return for specific actions like watching videos, installing applications, subscribing to services and participating in surveys among others.
It offers a web, WAP and an in-app solution for publishers which enables them to offer various payment modes like pay per download, pay per subscription, try and buy and virtual goods among others.
For advertisers, Pokkt claims to enable them run campaigns across platforms (Web, WAP, Android & iOS), conduct performance based campaigns for customer acquisition, leads (CPL), registrations (CPR), app installs (CPI) or run brand engagement campaigns through video ads, surveys and interactive voice response among others.
While transactional advertising is an interesting approach to monetize digital content, the execution can turn out to be quite tricky, since the relevancy of offers will play a key role in users completing them. It will also be worth keeping an eye on whether Pokkt is able to generate significant consumer traction to attract the attention of advertisers. Pokkt claims to currently have tie-ups with five publishers, 25 advertisers, and a reach of 25,000 consumers, as indicated by a Tech in Asia report.