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NDTV Questions comScore’s Online News & Information Readership Report

Media house NDTV has questioned the rationale behind its lowly position in the comScore's recent report regarding online news and information readership in India. Last week, comScore had released a report based on the data from its comScore Media Metrix service, which had positioned NDTV at number eight in the list of top 20 news or Information properties in the country. However, the media house claims that comScore has included non-news properties for all the media groups besides The Times Of India, The Jagran group and NDTV in the list, due to which it has been placed at a lowly number eight. For example, HT Media which has secured the third position on the list, apparently includes numbers from its job portal Shine.com while the India Today group which has been placed at number four, includes numbers from its flash sales site Bagittoday (chart at bottom). NDTV claims if the numbers of these non-news properties are removed from the report, then it will zoom ahead to number two position, just behind The Times Of India, since non-news sites apparently contribute a significant amount of traffic to these media groups. This is what NDTV has sent us with respect to the comScore numbers of news content sites, excluding the non-news properties. As indicated by the chart above, Yahoo India News seem to contribute only 5.29 million of the reported 10.7 million visitors, while HT Media's news portal Hindustantimes.com accounts for only 3.05 million of the reported 8.2 million visitors and India.com's news section accounts for only 2.87 million visitors as against the…

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