wordpress blog stats
Connect with us

Hi, what are you looking for?

Micromax All Set To Launch In Russia

Micromax will start selling its devices in Russia this December according to Business Line. Since Google apps don't work in Russia, it has tied up with Russian search engine Yandex for apps. The company had roped in Hollywood star Hugh Jackman as its brand ambassador last week, hinting at its plans to take the brand global. Micromax Co-Founder Rahul Sharma said that their end goal was to go global as an Indian hardware brand. Micromax currently has 23% smartphone market share in India, just behind the market leader Samsung. Android devices dominate the smartphone market in Russia making up around 70% marketshare followed by Windows devices. Android's share has increased by 39% in a year making it a very attractive market for players such as Micromax. Russia is also a comparatively safe market for the company as it does not have enough patents to defend itself against bigger players in western markets. By selling in Russia, it gets a taste of European market without placing themselves in the line of fire. Micromax has been selling its phones in Bangladesh and Sri Lanka and is currently among the top three phone brands in both the markets.The company believes that they will be able to expand its operations to the rest of Europe of they crack the Russian market. More than hardware Sharma also said that they want to takeover a software company to work on some "massive thing". As Micromax becomes a bigger player, it makes sense for them to create its own apps…

Please subscribe/login to read the full story.
Written By

I'm passionate about technology and gaming. You can follow me <a>@chupchap</a>

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ