Social media management app on Twitter, JustUnfollow has acquired blog migration tool JustMigrate and social discovery app 3Crumbs, both developed by Borget Solutions. The terms of the acquisition were not disclosed.
Speaking to Medianama, Nischal Shetty, Founder of JustUnfollow said that the founders of Borget Solutions will be joining JustUnfollow. The company sees this acquisition as a move to help the JustUnfollow’s next growth phase both in terms of people and products. The products will exist independently for a while before the company integrates them into JustUnfollow in a phased out manner.
JustUnfollow is an app that helps users maintain their social accounts by finding people to follow, unfollow inactive users and unfollowers, check the follow relationship between any two users, among others. Unlike other social media tools, JustUnfollow does not allow users to post tweets from the app. This freemium app is currently available on Android, iOS, Kindle and on the web. While the basic version of the app is free, additional features are available on a monthly basis starting at $10 a month going up to $200 a month. The app claims to currently have 5 million users together for its Android and iOS apps.
3Crumbs is a social discovery app that allows users to share interesting products for sale in any locality in their city. This information is available to other users of the app who may be looking for a similar product or products in a certain locality.
JustMigrate on the other hand, is a tool that was developed to help users of Posterous to migrate onto other platforms such as Tumblr when Posterous shut down a few months ago. How the company plans to integrate 3Crumbs and JustMigrate is not clear.
Shetty declined to disclose the plans for the integration.
Other acquisitions and funding in segment
Social media marketing and analytics company Salorix had raised $3.5 million in a series A funding round co-led by Inventus Capital Partners and Nexus Venture Partners in November 2011.