Ryan Merket, the co-founder of MMTG who is now director of product at InMobi, told Techcrunch that they have 691 million users on its network — second only to Facebook. They also have more than 30,000 apps and sites on the InMobi network, which have a combined reach of 60% of all mobile Internet users, and 40% of the global smartphone population. InMobi’s existing mobile app install ads have led to some 50 million downloads to date. Merket also said that early tests of the galleries has seen an increase of up to 600% in app download conversion rates; and eCPMs of up to $12.
Apart from a new UI, the app is also a way for InMobi to showcase some of its new mobile ad formats. The company had rolled out context aware personalised ads apart from formats such as Mobile Rising Stars ad formats across all its platforms earlier this year. AppGalleries lets publishers curate apps from Apple’s App Store, Google Play Store, Facebook and OpenAppMkt to create custom stores on a custom domain. Publishers earn revenue in the form of affiliate commission from the sale of sponsored apps that are listed in the store.
Merket also said that InMobi is in advanced testing with one of the “top three” social networks to roll this out on their own platform. Twitter is already working with mobile ad network MoPub which it acquired last month to target ads beyond its own Promoted Tweets, via other mobile apps and sites.
InMobi also owns App Publish, an Android app store distribution platform that lets Android developers to publish its Android apps either free, freemium or paid across 130+ app stores at once.