Earlier (October 16): Wishberg, the Mumbai based social wishlist site founded by Pravin Jadhav and Kulin Shah, has raised an undisclosed amount of money from India Quotient, an early stage venture capital firm started by former Seedfund executive director Anand Lunia, reports Startup Central.
Wishberg was launched in July 2012 as Tyche’d. It allows users to build wishlists, share experiences with on products, and discover relevant reviews and experiences from their social circle. The site, it appears, is particularly popular in Spain.
Wishberg is still in its early stages, but is experimenting and evolving quickly: in the past three months, the company has allowed users to make a private wishlist, a future timeline (essentially allowing users to set targets for when they’ll complete their wish), trending wishes (for discovery), a browser bookmarklet for allowing people to easily save wishes, and added search. What’s interesting is that they discontinued ShopMobs, a service which allowed Wishberg users looking to buy products to come together for collective buying. It apparently saw limited participation offline, and perhaps it was introduced a little too early in Wishberg’s lifecycle.
Startup Central reports that India Quotient has closed a Rs 30 crore fund from investors like Omidyar Network, SIDBI, Times Internet, Ronnie Screwvala’s Unilazer Ventures, as well as One97 founder Vijay Shekhar Sharma, Infibeam founder Vishal Mehta, Inkfruit founder Kashyap Dalal, Carwale founder Mohit Dubey, Brainvisa founder Vikas Kumar, Faasos founder Jaydeep Barman and Sigma Corporation co-founder Ashok Mittal. It has also invested in pet ecommerce site Dogspot.in, online cosmetics shop Vellvette ($500k), online jobs portal IIMJobs, and online aptitude test site mapmytalent, price comparison site 91Mobiles, apart from some offline ventures. Lunia told StartupCentral that with 60% of the fund already committed, they’ve completed 12 deals, and may do another 7-8 deals from the fund.
More on Wishberg in our earlier coverage: