More than 15.6 million Idea connections accessed Facebook from their mobile phone in the last quarter, over 8 million accessed YouTube and 4.3 million accessed WhatsApp, the company's MD Himanshu Kampania said on its earnings conference call for the quarter ended September 30th 2013. Kapania said that India is at the tip of the iceberg as far as data growth is concerned: in the past year 14.7 million Idea customers have started using mobile data, traffic for which has has also increased by 99.6% from Q2FY13, with 17.5 billion MB data transfer during the quarter. Mobile data revenue as a percentage of service revenue has increased by 3.3% to 8.7%. Kapania said that there is a huge scope to increase mobile data revenue contribution when benchmarked with similar sized economies in South East Asia where mobile data revenue as a…
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