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Greater Usage Of YouTube In India From Features Phones, 3G Only 10% – Francisco Varela, Global Director of Platform Partnerships, YouTube

Franciso Varela, YouTube's Global Director of Platform Partnerships, was recently in India meeting industry stakeholders. In part 1 of this discussion, we speak with Varela to find out more about how YouTube is doing in India, the company's plans for improving YouTube access on mobile, the status of YouTube consumption on mobile in India, device fragmentation and videos not being available for certain devices, net neutrality, partnerships with telecom operators and whether YouTube subsidises data plans, among others things: Medianama: What brought you to India? Varela: It's just the opportunity. Everything is starting to kick in for this market. In the western markets, for YouTube on mobile, we had data connections, phones, access to networks for a while. It's catching up here and having its own data revolution here. We have seen it quicken in the last two years in our radar for mobile. Medianama: How is YouTube on mobile doing in India? I would assume that bandwidth (speed) is still an issue. Varela: 90% of the users are on 2G, only 10% of the users are on 3G. There's going to be 70 million smartphones in the market by the end of this year. Hopefully, video can be a compelling reason to take 3G connection and take advantage of what we have to offer. My team at YouTube manages all the mobile implementations, YouTube on your TV, through a game console, smart TV, over the top box, Apple TV, and we also work with TV and cable providers worldwide to bring YouTube…

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