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Google Q3 2013: $14.89B Revenue; Paid Clicks Up 26%, CPC Down 8%

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Google has reported consolidated revenues of $14.89 billion for the quarter ending September 30, 2013, registering a 12% growth from 13.3 billion revenues reported in the corresponding quarter last year (Q3 2012). Note that this revenue is without deducting the traffic acquisition costs of $2.97 billion.


– Google released Android 4.3, the next major version of its Android operating system. It also launched a dedicated social gaming app Google Play Games.

Launched Chromecast, a Chrome OS-based wireless HDMI dongle and introduced a preview SDK for its Google Cast technology, which powers the Chromecast device.

– Partnered with Asus to launch a new version of its 7-inch Android tablet Nexus 7.

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– Motorola launched Moto X, its first Android handset since the Google acquisition. The handset was customizable with Moto Maker service, which enabled users to choose backplate & accent colors, add custom text on the phone, choose their startup information and others.

– Announced significant changes to its Google Play developer program policies to eliminate (or at least reduce) spammy and low quality apps in Google Play Store.

– Google India rolled out Street View for private properties and pulled the plug on its music search service.


Google Revenues (Advertising and others) Increases: Google reported increased revenues of $13.77 billion, up 19% from $11.53 billion revenues posted in the same quarter last year. These revenues accounted for 92% of Google’s consolidated revenues for the quarter.

Motorola Mobile Revenues (Hardware and others) Decreases: Motorola Mobile reported revenues of $1.18 billion, down 33.8% from $1.78 billion in Q3 2013. These revenues accounted for 8% of Google’s consolidated revenues for the quarter.

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Google owned sites vs network: Google-owned sites generated revenues of $9.39 billion for the quarter, a 22% increase year-on-year (YoY) from $7.73 billion in Q3 2012, while the network revenues from partner sites (through Adsense programs) were $3.15 billion, almost a flat growth YoY from $3.13 billion in Q3 2012. Total advertising revenues were at $12.54 billion for the quarter and continues to be the major contributor for Google’s revenues, accounting for around 91% of its revenues and around 84.2% of Google’s consolidated revenues during the quarter.

Other Revenues: Other revenues for the company was at $1.23 billion for the quarter, up 85% from $666 million in Q3 2012. Other revenues includes revenues generated from content sales and hardware sales on Google Play.

Google also mentioned that beginning this quarter, Google and Motorola segment revenues are impacted by intersegment transactions which resulted in intersegment and deferred revenues of $63 million for the quarter, which are eliminated from the consolidated results.

International Revenues: Revenues from outside of the United States was at $7.67 billion, representing 56% of the total revenues for the quarter, as compared to 55% in the previous quarter (Q2 2013) and 53% in the same quarter last year (Q3 2012).

Paid Clicks: Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of AdSense partners, increased approximately 26% YoY, and 8% quarter on quarter (QoQ).

 Cost-Per-Click: Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of AdSense partners, decreased approximately 8% YoY and around 4% QoQ.

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Traffic Acquisition Costs: As stated earlier, Traffic acquisition cost (TAC), the part of Google’s revenues which is shared with its partners, was at $2.97 billion for the quarter, up from $2.77 billion reported in the same quarter last year. This includes $2.22 billion paid to its network members and $755 million paid to certain distribution partners and others who directed traffic to their website.

Total Cash: As of September 30, 2013, Google has $56.52 billion money in form of cash, cash equivalents, and marketable securities.

Headcount: On a worldwide basis, Google has 46,421 full-time employees as of September 30, 2013. This includes 42,162 full-time employees in Google business and 4,259 full-time employees in Motorola Mobile business. In comparison, Google had 44,777 employees (40,178 Google and 4,599 Motorola Mobile) in June 30, 2013.

Other Developments

– YouTube launched Comedy Week in India and claimed to have crossed 55 million unique monthly users in India.

– Google Translate and Google Search introduced handwriting support for Hindi. Google Translate also added support for Marathi on its iOS app.

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