Excel Entertainment, the film production and distribution house founded by Farhan Akhtar and Ritesh Sidhwani has formed a joint venture with Dubai based Riva Group of Companies to launch content creation unit called Excel Media, which will focus on developing original content like Games and Webisodes, as well as animation for TV, reports Business Standard. The JV has released a game called Rooftop Runner, for Excel's movie Fukrey, which appears to be based on the running games franchise made popular by Temple Run. Note that the Google Play page for the game states that it has been published by Riva Digital FZ LLC, not Excel Media. The Riva Group has three companies under its banner: Riva Arch is a theme part and resorts company, Riva America is a brand and IP franchising company, while Riva Digital is a 3D Animation and visual effects company that does 3D Animation, Visual Effects, among other things. Since the business already does animation, they already have some of the resources required for a gaming business, and the creative inputs and content can come from Excel Entertainment. Like the films business, the games business is a hit-or-miss kind of business. The game features five playable characters, says it has random generated levels, progressive difficulty, cloud saving, and in-app purchases starting at $0.99. As a result of randomly generated levels, the game can offer a different gameplay with each use. * Reliance ADAG is the other group with an interest in both films and gaming - it…
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